Pre-Roll
First 0–15 seconds
Maximum reach. Your message is the first thing a listener hears when they start an episode. Best for brand awareness and broad reach.
Best for: Brand awareness, new product launches
Podcast Advertising
Podcast Advertising That Actually Gets Heard
Reach millions of active podcast listeners with pre-roll, mid-roll, and host-read ads. Qityol advertisers achieve an average 85% listen-through rate — more than double the industry average for video advertising.
85%
Avg. listen-through rate
Industry avg: 40%
14%
Skip rate
50% lower than video
3×
Brand recall
vs. display ads
120+
Countries targeted
Global inventory
Podcast ad formats
Choose the placement that fits your campaign objective. All formats support targeting by genre, audience behavior, location, and device.
Mid-Roll
Mid-episode break
The most effective format. Listeners are deeply engaged. Placed during natural narrative breaks — highest attention and recall.
Best for: Direct response, lead generation, conversions
Host-Read Sponsorship
Creator-delivered
Creator-voiced, authentic integrations written or approved by you. Listeners trust their podcast hosts — this trust transfers to your brand.
Best for: Brand affinity, premium positioning
Everything you need to run podcast ads
AI Intent Targeting
Target beyond genre and demographics. Qityol's intent graph analyzes 47+ behavioral signals to reach listeners at the exact right moment.
Real-Time Analytics
Track listen-through rate, skip depth, frequency, reach, and conversions live. No waiting for weekly reports.
AI Voice Lab
No audio creative? Use our AI Voice Lab to generate studio-quality podcast ad scripts and voiceovers from text in seconds.
Conversion Pixel
Embed our tracking pixel to measure the full funnel — from ad impression to purchase — across all your Qityol campaigns.
What's included with every podcast campaign
- Pre-roll, mid-roll, and end-roll placements
- AI intent targeting with 47+ behavioral signals
- Real-time listen-through rate dashboard
- Conversion tracking pixel
- Frequency capping and audience exclusion
- Geo-targeting in 120+ countries
- Brand safety controls
- A/B creative testing
- Downloadable performance reports
- 24/7 campaign monitoring
Podcast advertising — frequently asked questions
How much does podcast advertising cost?
Podcast advertising on Qityol uses a CPM (cost per thousand impressions) model. There is no minimum spend and no setup fee. Rates vary by audience size, genre, and format — host-read placements typically command premium CPMs while produced audio spots are more cost-efficient at scale.
What podcast ad formats are available?
Qityol supports pre-roll (beginning of episode), mid-roll (most effective), and end-roll placements. You can upload produced audio files (MP3/WAV) or generate AI voiceover using our Voice Lab. Host-read sponsorships are available through direct creator partnerships.
How is podcast ad targeting different from other ad platforms?
Qityol's intent graph goes beyond genre and keyword targeting. We analyze behavioral signals such as episode completion rates, listening session length, and content type to place your ad in front of listeners who are actively engaged and most likely to respond to your message.
Can I track conversions from podcast ads?
Yes. Qityol's conversion pixel tracks the full journey from ad impression to on-site conversion. You embed a small JavaScript snippet on your thank-you or purchase confirmation page. The pixel measures listen-through conversions, not just click-throughs.
What is a good listen-through rate for podcast ads?
The industry benchmark for podcast audio ads is 60–70% listen-through rate (LTR). Qityol advertisers average 85% LTR, meaning 85% of listeners hear your ad to completion. Mid-roll placements in content a listener actively chose to play perform significantly above display or social ad engagement benchmarks.
How quickly can I launch a podcast ad campaign?
You can launch a podcast ad campaign on Qityol in under 30 minutes. Create your account, upload your audio creative, set targeting parameters, set your budget, and go live. No manual approval queue for standard programmatic placements.
Start your podcast ad campaign today
Free to sign up. No minimum spend. Your first campaign can be live in under 30 minutes.
Create free account